tHERAPY Recycle and Exorcise is a sustainable and alternative, gender-free fashion project based in Berlin, Germany and in Córdoba, Argentina, ran since 2012 by two sisters separated by the atlantic ocean, united by this passion, Paula and Mariángeles Aguirre.
Mariángeles studied Journalism, Photography and Communication and Paula studied Advertising and Fashion Design. Paula is based in Argentina and Mariángeles in Berlin since 2004. Therapy was founded by Mariángeles in Berlin in 2012.
We produce sustainable fashion via D.I.Y.. Our aim is to re connect fashion with self expression and environmental awareness in opposition to its actual condition as dissatisfaction and consumerism generator, and second most polluting industry in the world. We are lovers of (re)design and authenticity.
We promote unique fashion with an accent on authenticity and uniqueness, but also consciousness and sustainability. Giving back to fashion its capacity to communicate something about us and to enhance our uniqueness as individuals, it becomes empowering. We describe our fashion with the words EMPOWERING SUBCOUTOURE.
We create all kind of pieces, a mixture between accessories and clothing pieces inspired by urban subcultures like punk, glam rock, rock, Schwarze Scene and BDSM. Our raw material are vintage pieces of clothing, discarded textiles and accessories of good quality, from earlier decades, as well as other material discards.
What others might consider waste, we consider it a treasure that can be up-cycled, upgraded, and brought to new life. We rework, reinvent and customise the pieces according to our personal style and preferences, which becomes the brand style.
PROCESS & STYLE. WHY ARE WE DIFFERENT
We do upcycling with a fetish and punk touch. Upcycling means we take second hand or vintage materials, mainly vintage, and we turn it into something better, or different. It is like recycling but without completely destroying the piece to do something new. Rather improving it. The big difference about what we do is the style. We are all about being BOLD: fetish, kinky, punky, glam-rock, while sustainable fashion is in general minimalistic and conservative. On the other hand, most of kinky or fetish clothes in the market are low quality, produced produced under dubious working conditions with a big environmental impact. Plus we are affordable, We are ALTERNATIVE to both low quality, all looking the same clothes and to unaffordable fashion. tHERAPY MEANS EMPOWERING SUBCOUTURE
We produce thematic capsule collections two times a year, for the fashion shows we take part. In the past, we have been part of shows and events as Berlin Alternative Fashion Week, Bread & Butter, ADF – Argentina Diseña Futuro. But we are working on new pieces to provide our stockists in Argentina and Europe all year round.