A contemporary, no gender brand strongly influenced by Berlin’s musical and cultural underground scene. Atelier About, founded in 2015 in the German capital by Italian designer and creative director Gianpaolo Tucci, conveys a sort of style revolution.
“This is the digital era, plenty of information is available and accessible like never before”, the designer says. “And by connecting the data every day we create contemporary culture. And we feel confused, unorganized … We have blurred, sometimes distorted visions. And we look like lab guinea pigs that, perplexed and unaware, wander around. Within such context, the idea, and concept of mixing and connection becomes customary.
The brand’s name is “About”, and about means many things: about something, about to, but only when associated to something else. This means it is a versatile brand, that is able to re-adapt to the context in which it expresses itself.
Atelier About tells of everyday stories with some realism: the brand’s identity is constantly evolving, like a vital organism capable of adapting to the surrounding environment.